Another project for the Cimarron Group, this involved a social media campaign to promote the DVD release of the "Dragons: Riders of Berk" TV show.
My personal involvement in this was a little more limited, being tasked with the production art duties of designs. Mostly cleanup, minor edits to assets used within and image, and a bit of typesetting.
Like other social media campaigns, knowing the audience & engaging with their enthusiasm to help raise awareness of the release were key ingredients to the process.
Some of my personal favorites for this campaign involved anything handling the concept art used for the movie and show. I'm kind of a nerd for this series, especially when it comes to the visual development side of things.
These two designs were created for a kind of 'quiz' giving little factoids about the dragons. It was also the one design where I had more creative input for the campaign, adding in a smokey, branded look to text over wood in an aim to give it a feeling of belonging in Berk.
